Gyan P Neupane is a seasoned communications professional with over a decade of experience spanning multimedia journalism and strategic branding. Currently serving as a Content Writer at NIC ASIA Bank—Nepal's leading 'A' class private-sector commercial bank—Gyan plays a pivotal role in crafting compelling narratives that resonate with diverse audiences. His expertise lies in blending creativity with strategy to amplify brand presence and drive meaningful engagement.
With over a decade of experience in strategic communications, Gyan thrives at the intersection of creativity and impact. From crafting compelling brand narratives to managing crisis communications, his journey spans the banking sector and Nepal’s top media houses. Known for thriving in high-pressure situations, he is a social-media-savvy, data-driven professional who deeply believes in the power of storytelling.
Early Career and Journalism Excellence
Gyan’s career began in 2011 at Nagarik National Daily, where he quickly established himself as a diligent reporter with a knack for uncovering impactful stories. His tenure at Nagarik saw him delve into complex socio-political issues, particularly those affecting governance during Nepal’s constitution-making process. By consistently delivering well-researched and insightful reports, Gyan laid a solid foundation for his journalism career.
In May 2016, Gyan joined Republica National Daily, further refining his skills as a correspondent. Over the years, he contributed over 100 front-page bylines, with many focusing on Kathmandu’s rich historical and cultural heritage. Among his notable achievements was the recognition by Kathmandu Metropolitan City in 2016 for his exceptional coverage of the Indra Jatra festival, a testament to his ability to capture the essence of Nepalese culture.
Gyan’s investigative prowess also led to groundbreaking reports on Mustang’s ancient man-made caves, the inefficiencies of international NGOs in earthquake relief efforts, and the challenges surrounding post-war Truth and Reconciliation (TRC) processes. His fearless approach to reporting saw him covering high-profile events such as the 2014 SAARC Summit and the visits of Indian dignitaries like Prime Minister Narendra Modi and President Pranab Mukherjee.
Transition to Television and Content Strategy
In July 2019, Gyan transitioned to broadcast journalism, taking on the role of Sub-Editor at Kantipur Television Network, a flagship channel under the Kantipur Media Group. Here, he explored the multidimensional impact of critical events by framing them into engaging formats such as news bulletins, interviews, and feature stories. His editorial acumen and ability to adapt to dynamic news environments further cemented his reputation as a versatile communicator.
Prior to his current stint at NIC ASIA Bank’s Kathmandu Head Office, Gyan worked with Nepal's leading media companies—producing news in Nepali and English across print, digital, and broadcast platforms. His investigative pieces on Nepal’s peace process and post-earthquake reconstruction not only informed the public but also prompted policy discussions. His works have also appeared in international publications, including Asia Times Online (Hong Kong) and Dainik Bhaskar Daily (India).
Strategic Communication at NIC ASIA Bank
Building on his rich journalism background, Gyan joined NIC ASIA Bank in 2020, where he currently works as a Content Writer. The bank, renowned for its extensive capital base, wide-reaching branch network, and unparalleled customer base, provides Gyan with a platform to apply his storytelling expertise to corporate communication. He specializes in crafting diverse content—ranging from press releases and blog articles to multimedia marketing campaigns—that aligns with the bank’s strategic goals.
In his role, Gyan is instrumental in maintaining the bank’s reputation through effective public relations and internal communication strategies. His contributions have not only enhanced the bank’s brand visibility but also fostered stronger relationships with stakeholders, including customers, employees, and investors. As the Supervisor of NIC ASIA Bank’s Branding & Corporate Communication Department, he has successfully steered campaigns that boosted digital engagement and solidified the bank’s reputation as an industry leader. His expertise in content creation, public relations, and event management has been instrumental in fostering stakeholder trust and enhancing the bank's outreach.
Skillset and Training
Gyan’s career is underpinned by a robust skill set that includes investigative journalism, multimedia storytelling, and strategic content creation. He is trained in investigative reporting, breaking news, and feature writing—skills that have been honed through years of hands-on experience and specialized training programs. His proficiency in digital tools and social media platforms further enhances his ability to deliver impactful communication in today’s fast-paced digital landscape.
In addition to his professional accomplishments, Gyan’s academic background in South Asian Studies from Pondicherry University has equipped him with a nuanced understanding of political systems and global relations. This knowledge complements his passion for international relations and diplomatic affairs, allowing him to approach his work with a broader perspective.
Key Achievements
- Recognition for Excellence: Special recognition award from Kathmandu Metropolitan City in 2016 for outstanding coverage of the Indra Jatra festival.
- High-Impact Stories: Authored investigative reports on topics such as post-war reconciliation, earthquake relief inefficiencies, and ancient cultural discoveries in Mustang.
- Event Coverage: Played a key role in the media coverage of landmark events, including the 2014 SAARC Summit and high-profile visits by Indian leaders.
- Banking Communication: Enhanced NIC ASIA Bank’s brand presence through innovative content strategies, driving increased customer engagement and trust.